Youtube Plan: Tik tok’s short vertical trend video has become the most demanding video watching trends globally. Hence, the popularity of Tiktok trends has been a concern for the tech giants.
Instagram, constantly trying hard to beat Tik Tok with adding new features and experimenting new things. YouTube, which is owned by Google, has a new trick in its sleeve–monetization.
The Partner programme for YouTube’s Shorts will soon be made available in a short-form vertical video format. As everyone would agree, one of the most crucial components of these video platforms are the producers.
Earlier, Youtube created Creators Fund for Shorts, however, at that time there was no ad sharing income but now Shorts is getting advertisements.
Yes, now you will get ads on Youtube Shorts too as it’s the most significant part of Youtube’s dominance. Early in the upcoming year, Shorts will join the YouTube Partner Program, as was previously reported by The New York Times. There are some prerequisites that the creators have to fulfill to join the programme to monetize their shorts and earn the ads revenue.
Eligibility Criteria: Minimum 1000 subscribers with 4000 watch hours over years. Or the creators have 10 million views on Shorts within the last 90 days.
YouTube constantly indulges in activities which help the creators to make money easily. In the future, creators will be able to sell products, give paid channel subscriptions, and accept tips with “Super Thanks.” There is no information on whether there would be a minimum need to activate these alternatives, though.
TikTok also launched ad income sharing for creators earlier this year. However, currently the limit is set to have at least 10,000 subscribers. The creators will earn a 50% cut of the revenue generated through the ads, says Tik Tok.
Whereas on YouTube only 45% of ads revenue will be offered to the creators and the rest will be kept by YouTube–contrary to how it is with YouTube videos that are “longform.” What is the purpose of the additional 10%? Amjad Hanif, Vice President of Creator Products at YouTube, adds that money will be used to purchase the music rights so that creators may use any music they like, unlike other platforms where this is not allowed and frequently results in takedowns.