X’s ‘Original Content Rewards Program’ is the platform’s creator monetisation system designed to replace the older ‘Creator Revenue Sharing’ model. It aims to reward creators who bring genuine, original value to the platform, rather than simply rewarding posts made solely for engagement or content that is merely reshared.
Elon Musk’s social media company announced these changes via its official ‘X Creators’ handle. The company stated that the new program would reward creators who contribute through original ideas, expertise, reporting, creativity, and commentary.
The statement read, “We are launching the ‘Original Content Rewards Program.’ This is a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.” “As X.Com evolves, so does the way creators earn.” “The Original Content Rewards Program is designed to reward the creators who make X.Com worth opening every day.”
New applications for the revenue-sharing program are no longer being accepted, though existing members will continue to earn until September 7, 2026. Current members will receive three final payments, scheduled for August 14, August 28, and September 11.
X stated, “Starting September 8, 2026, we will open applications for the new Original Content Rewards Program
X.Com stated, “Starting September 8, 2026, we will open applications for the new Original Content Rewards Program to existing revenue-sharing members.” To join the program, users must meet new eligibility criteria established by X.Com.
Key information at a glance: Primary Objective: Instead of paying for the broad, general reach or dissemination of others’ work, the payment pool is specifically designed for creators who contribute original reporting, analysis, expertise, creative media (photos/videos), or commentary that adds meaningful perspective. Copied, downloaded, or re-uploaded content is excluded.
Eligibility Requirements:
1. To qualify, creators must meet these conditions: be at least 18 years old and reside in an eligible region; subscribe to an X.Com Premium tier (Premium, Premium+, or Premium Business); maintain at least 500 verified followers; and generate at least 500,000 home timeline impressions from verified users over the past 90 days (excluding reply impressions).
2. How payments work: Earnings are calculated based on “qualified impressions”, defined as unique views from Premium subscribers specifically on their home timelines, where at least 50% of the post is visible on screen. Payments are made every two weeks.
3. Timeline: The old revenue-sharing program closed to new enrollments in August 2026 and was completely discontinued in September 2026, transitioning to this model focused entirely on originality. Payments will be issued bi-weekly, with the first payment arriving on August 28.
X.Com clarified, “Existing revenue-sharing creators who enroll in Original Content Rewards upon becoming eligible on or after September 8 will receive their first payment on September 25, 2026.” Any content that has been copied, substantially reproduced from another creator, downloaded, or taken from another platform and re-uploaded to X.Com will be considered ineligible for payment.
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