Generative artificial (Generative AI) intelligence has become a buzzword this year, capturing the public’s imagination and creating a buzz among Microsoft and Alphabet to launch products with the technology, they believe will change the nature of work.
WHAT IS GENERATIVE AI?
Like other forms of artificial intelligence, generative AI learns from past data to take action. It creates brand new content – a text, an image, even computer code – based on that training, rather than simply classifying or recognizing data like other AIs.
The best-known generative AI application is ChatGPT, a chatbot released late last year by Microsoft-backed OpenAI. AI power It is known as a large language model because it takes a text prompt and from it writes a human-like response.
GPT-4, a new model that OpenAI announced this week, is “multimodal” because it can see not only text but images as well. The president of OpenAI demonstrated on Tuesday how he can take a picture of a hand-drawn mock-up for a website he wants to build, and generate a real one from it.
What is it Good for?
Performance aside, businesses are already putting generative AI to work. For example, this technique is helpful for creating a first-draft of marketing copy, although it may need cleaning up because it isn’t perfect. One example is CarMax Inc, which has used a version of OpenAI’s technology to summarize thousands of customer reviews and help shoppers decide which car to buy.
Generation AI can likewise take notes during virtual meetings. It can draft emails and personalize it, and it can create slide presentations. Microsoft Corp and Alphabet Inc’s Google each demonstrated these features in product announcements this week.
What’s wrong with that?
Nothing, although there is concern about the potential misuse of the technology.
School systems have underestimated the hard work required to make students learn by turning to AI-drafted essays. Cybersecurity researchers have also expressed concern that generative AI could allow bad actors, even governments, to spread far more misinformation than before.