Flipkart Signs MoU With IIT Delhi; As part of Flipkart’s Ongoing Industry-Academic Collaboration Initiative.
The research aims to address the limitation of existing persona creation tools and learn from user activity graphs that incorporate information about the different personas associated with each user.
Indian Institute of Technology Delhi (IIT Delhi) and Flipkart today signed a MoU as part of Flipkart’s ongoing industry-academic alliance initiative. As a part of this partnership, Flipkart is providing research grants and research to the Foundation for Innovation and Technology Transfer (FITT) the industry interface organization of IIT Delhi to generate granular, data-supported segments of users across different e-commerce categories based on purchasing behavior, demographics, behavior of nearby users, etc.
On the technical front, the collaborative effort will help develop a general purpose user activity graph that can be used for various use cases by leveraging state-of-the-art GNN (Graph Neural Network) based techniques, an official statement said.
The research aims to address the limitation of existing persona creation tools and learn from user activity graphs that incorporate information about the different personas associated with each user. Flipkart is nurturing academic alliances to create an ecosystem of learning and development through industry-focused research to solve critical industry problems.
Flipkart and FITT will also undertake several other initiatives including jointly organizing seminars, offering conference travel grants and engaging in company-sponsored research to support a project on a topic of mutual interest between Flipkart and IIT Delhi researchers. This research collaboration aims to improve personalized recommendations by integrating user personas.
Apart from personality-enhanced product recommendations, this collaboration is set to have a far-reaching impact by pioneering machine learning models capable of effectively handling large-scale real-world data.
“Beyond doing cutting-edge research in machine learning, which IIT Delhi is already engaged in, it is important to translate these technologies into tangible products that can have an impact on the real world, said Professor Sayan Ranu, Department of Computer Science and Engineering, Indian Institute of Technology,
In the last two years, Flipkart signed five projects at IIT Delhi, IIT Bombay and IISc.
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