MICA to Launch New Course on Media Platform Analytics

MICA will introduce a new program on Media Platform Analytics. The new program seeks to equip students with an understanding of the many aspects of media analytics, including audience engagement and measuring and analyzing data to build media platforms. The course will be led by media professionals at Ormax Media and will cover three domains – Streaming, theatrical and Television.

Around 50 second-year students enrolled in the Media and Entertainment Management (MEM) specialization will be introduced to a comprehensive 360-degree planning approach that applies to content creation, marketing, revenue generation, distribution, engagement and a variety of other related functions. Area. In the mention of the above domains,” an official communication on the matter said.

Saying that this new curriculum will equip MEM students with the right knowledge and skill set to drive the growth of the industry, according to Dr. Shailendra Raj Mehta, President and Director of MICA, the media and entertainment industry in India is experiencing an unparalleled rate of growth.

To stay ahead, at MICA we continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialized courses.”

The curriculum will be delivered through case studies, real-world examples, gamification and practical learning experiences and will help students look at different data sources and extract insights from large databases to arrive at a platform strategy.

The minimum requirement for admission to the program is a three-year undergraduate degree (or equivalent) in any discipline with at least 55% marks in aggregate from a recognized university. Prospective applicants expected to complete their final year of degree examinations by June 15, 2024, are eligible to submit applications.

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