Ola Electric launched its #EndICEAge campaign on Thursday. Under this initiative, the company is offering its Gen 3 S1 X (2kWh) and Roadster X (2.5kWh) scooters at a starting price of ₹49,999. The company is also offering benefits of up to ₹50,000 across its entire product portfolio. This limited-time offer is valid until March 31, 2026.
In a press release, the company announced that it will provide ‘Same-Day Service Resolution’ (resolution of service issues on the same day). The company claims that its current resolution rate exceeds 80%. If the resolution takes longer than the stipulated timeframe, customers will receive complimentary Ola Cab vouchers.
Ola Electrical Assured Buyback Value
Ola Electric has also introduced an ‘Assured Buyback Value’ of up to 60%. The objective of this initiative is to make upgrading scooters easier and to bolster customer confidence. Furthermore, all Ola S1 scooters and Roadster motorcycles will now come with an extended warranty of up to eight years.
Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, stated that the recent surge in oil prices has refocused attention on ‘Energy Security’ in India. Additionally, the rising costs of petrol and diesel have underscored the urgent need for us to accelerate our transition toward ‘Electric Mobility.’
He remarked, “With our #EndICEAge campaign, we are once again entering a phase of growth. We are supported in this endeavor by our ‘attractive pricing,’ ‘Service Trust Guarantee,’ and ‘Buyback Guarantee.’ Our goal is to ensure that every Indian can embrace electric vehicles with complete confidence.”
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